Inergize Enhances ‘Seek it Local' Program
Inergize
Digital has enhanced its Seekit Local online search directory, recognizing the cream of the local
business landscape with its "Best of" Seek it Local Awards, offering local
vendors a new "Direct Buy" solution, and launching a mobile app for users.
Inergize
partners with stations on Seek it Local to spotlight the local services and goods
in a given market. Seek it Local is a market-exclusive initiative; member
stations include WPMI Mobile and KVCW Las Vegas.
"Seek
it Local is now the most compelling all-in-one directory offering for local
media companies," said Inergize Digital Senior VP/General Manager Jason Gould.
"Never before have local media companies harnessed the power of an online
directory, sales event and training, best of awards, e-commerce solution and a
mobile app in a single online directory solution-all while building community,
extending the local brand and generating revenue anytime, anywhere."
The Best of awards recognize the top local businesses in a
market, as voted on by consumers. The Direct Buy program provides paid online
business listings to local businesses. The Seek it Local mobile application
enables users in a given market to search for the top local services on their
smartphones--including the iPhone and Android, as well as the new iPad--through
the Inergize platform.
Inergize is part of Newport Television.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.