In Demand may try to put a magic spell on its HD networks.
The supplier of pay-per-view and on-demand programming decided to merge its two HD channels, INHD and INHD2, into one Jan. 1, president Rob Jacobson said. That would, he added, create a best-of HD service.
Some cable operators already dropped INHD2, which shows some exclusive IMAX movies and concert events that will shift over to INHD.
What will the new channel be called? That will be announced “sometime next year,” Jacobson said. But there’s a “pretty good likelihood” that INHD will be renamed Mojo. That’s the name given to blocks of original HD programming that currently run from 9 p.m.-midnight Wednesdays and Sundays, featuring such shows as Wall Street Warriors, Dr. Danger, After Hours with Daniel and London Live.
In Demand is looking at adding a third night of original shows and possibly a fourth of Mojo before it changes the name of the service itself, Jacobson said.
