Television advertising and analytics platform Innovid said it has expanded its integration with Integral Ad Science to support ad measurement and verification across channels including connected TV.
The new arrangement gives advertisers working with Innovid more granular insights into the performance of their multi-screen ad campaigns. Advertisers can also get metrics for invalid traffic from IAS across desktop, in-app and CTV environments.
“As the video and CTV ad market continues to grow, we’re delivering the latest measurement and insights capabilities to help advertisers and publishers capitalize on these opportunities,” said Chance Johnson, chief revenue officer at Integral Ad Science. “Our expanded work with Innovid will help combat emerging threats across all video environments, including CTV, so that brands and publishers can focus on achieving quality impressions.”
The new integration with IAS mean marketers don’t have to manually tag their ads, ensuring that campaigns launch faster across more devices and inventory types while running across Innovid publisher partners.
