Israel Project Sets SOTU Ad Buy

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The Israel Project, a nonprofit group pushing for Middle East peace, will use President Obama's State of the Union Address--and cable coverage of it in particular--to address its own key issue: preventing a nuclear-armed Iran.

The group said it is renewing its ad campaign for peace with a cable ad buy in and around the State of the Union on CNN, CNN Headline News, Fox News Channel, and MSNBC. The message is one that should get attention during a speech by the president about the present state of the Republic: "Imagine Washington, D.C. under missile attack from nearby Baltimore," the spot begins.

The campaign starts Jan. 26 and continues over the next three days, with "hundreds" of airings over that time.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.