Comcast Names Javier Garcia SVP, Sales & Marketing, for Central Division

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Exec has been with cable company since 2014

Javier Garcia Comcast
(Image credit: Comcast)

Comcast said it appointed Javier Garcia as senior VP of sales & marketing in its Central Division, based in Atlanta.

Garcia had been senior VP of competitive marketing and strategy for the central division.

In his new role, he will oversee brand and product marketing, sales and customer retention strategies across a 12-state footprint.

“For nearly a decade at Comcast, Javier has implemented customer-centric, innovative, and engaging strategies to propel the brand forward in a constantly changing, high-demand industry,” Christine Whitaker, president of Comcast's Central Division, said.  “I am confident that his results-driven approach to driving strategic growth and building competitive teams, combined with his extensive expertise in multicultural engagement, will continue to enhance Comcast as a beloved consumer brand across our division.”

Garcia joined Comcast in 2014. In addition to his most recent role, he was senior VP of sales & marketing for the Comcast Florida region and senior VP and and general manager of multicultural Xfinity services.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.