John Lennon Educational Tour Bus Joins AXS TV-Spectrum ‘Band Together’ Music Initiative
Bus slated to make stops in L.A., N.Y. and Indianapolis
AXS TV and Charter Communications’ Spectrum brand said that the John Lennon Educational Tour Bus is joining their Band Together for Music Education initiative.
The magical and mysterious bus, packed with musical and video equipment and state-of-the-art gear, will make stops at the Fernando Pullum Community Arts Center in Los Angeles, James Whitcomb Riley School 43 in Indianapolis and the N.Y.C. Lab School for Collaborative Studies.
Founded by Yoko Ono and Brian Rothschild in 1998, the Lennon bus gives young people a unique opportunity to write and record an original composition and shoot a music video, guided by the bus’s engineers.
“AXS TV’s Band Together For Music Education has left an indelible mark on young and aspiring musicians throughout America — instilling confidence and creativity, and helping cultivate invaluable skills, techniques, and habits that can last a lifetime,” AXS TV president Andy Schuon said.
“This year, we are proud to expand this initiative by partnering with the John Lennon Educational Tour Bus to bring incredible music experiences to even more students,” Schuon said. “Their mission is a perfect complement to our own, as they tirelessly strive to keep the spirit of music alive for future generations via dynamic and hands-on activities, empowering students to dig into the wide breadth of creative and career opportunities that the industry and art form have to offer.”
The Band Together program was started by AXS TV in 2022 and is designed to connect with affiliates, local communities and schools nationwide to promote music education as schools are cutting budgets for music programs.
With Spectrum’s support, AXS TV’s Band Together has awarded $160,000 in grants to 24 schools across 20 cities.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
"Spectrum’s partnership with AXS TV and the John Lennon Educational Tour Bus enriches the educational opportunities for students in these communities,” said Adam Falk, senior VP of state government affairs for Spectrum. “By supporting the Band Together For Music Education initiative, we are giving more students access to high-quality music programs to explore their creative potential. We look forward to seeing the positive impact this collaboration will have on students nationwide."
Each of the stops the Lennon Bus makes will be marked by fun activities for kids and appearances by local officials.
When the Lennon Bus appears in L.A. on September 19, officials on hand will include California State Senators Steven Bradford (35th District) and Lola Smallwood-Cuevas (28th District), Los Angeles Councilwoman Heather Hutt (10th District), Los Angeles County Supervisor Holly J. Mitchell (2nd District) and legendary bass player Verdine White from Earth, Wind & Fire.
Manhattan Borough President Mark Levine is attending the New York event on October 9.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.