Julia Louis-Dreyfus Signs Exclusive Deal with Apple

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Julia Louis-Dreyfus, having ended her award-winning run on HBO with Veep, has signed a new multi-year agreement with Apple.

The deal comes as new competing streaming services look to lock up talent.

Under her new deal, Louis-Dreyfus will develop new projects exclusively for Apple TV+, which was launched last year. She will take part both as an executive producer and star.

“I am thrilled about this new partnership with my friends at Apple,” said Louis-Dreyfus. "Also, many thanks and kudos to my representatives for structuring the deal in such a way that I am paid in AirPods.”

Before Veep, Louis-Dreyfus appeared on Saturday Night Live and Seinfeld, and has won multiple Emmys, Golden Globes and other awards.

She will next be starring in the Fox Searchlight film Downhill with Will Ferrell.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.