KARE Names Jim Thomas Director of Marketing, Brand and Audience Engagement

By
( )
published

Thomas has his own consulting business

Jim Thomas KARE-TV
Jim Thomas (Image credit: Jim Thomas Media)

KARE Minneapolis said it named Jim Thomas as director of marketing, brand and audience engagement, effective July 1.

Thomas currently owns and operates Jim Thomas Media, which works with media organizations to develop strategies and brands.

He is replacing  Janeen Vogelaar, who left the Tegna-owned NBC affiliate to join Salo, a local business.

“We are thrilled to bring on a marketing leader with Jim’s strategic vision, understanding of the new media landscape and track record of successful leadership,” KARE president and general manager Bill Dallman said. 

Before hanging out his own shingle, Thomas did marketing at KDVR-KWGN Denver. He also spent time as lead marketing consultant for Magid Associates. ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.