Kimberly Gilberti, a key executive in the launch of Nielsen’s Nielsen One measurement system, has joined Experian Marketing Services as chief product officer.
Gilberti joins Experian as it enhances its product offerings by using technology from Tapad, which was acquired by Experian in 2020.
“As a leader in our industry, Experian has a strong legacy of quality data that powers targeted marketing,” Gilberti said. “I was excited to join Experian because it is at the unique intersection of data, identity, and addressability in a highly-evolving ecosystem. I am excited to combine my passion for building high-performing product teams and the opportunity to create innovative solutions for marketers and marketing technology.”
Gilberti spent 23 years at Nielsen, which lost a number of senior executives at the end of last year.
She was senior VP of product management at Nielsen, leading its national TV and advanced TV portfolio, which generated more than $1 billion in revenue.
Earlier in her career at Nielsen, Gilberti led the company’s strategy to transform how local TV is measured by integrating big data from set-top boxes and the Nielsen Portable People Meter (PPM) into the viewership data, which helped Nielsen retire its TV diaries.
