TBS Superstation and Kia Motors America Inc. announced Tuesday that the
automaker is the exclusive launch sponsor of the interactive Friends on
TBS.
TBS, which carries Friends weekdays at 7:30 p.m., began offering
various hitherto unseen interactive content Monday, including rapid-fire trivia
questions and live polls. There also are questions about Kia's history and
vehicles.
The interactive-TV content and commercials are being produced and hosted by
interactive-TV provider GoldPocket Interactive.
As part of its deal, Kia sponsors on-air promotional spots and an online
presence on TBS' Web site.
TBS has been experimenting with similar interactivity for its 'Dinner & A
Movie' franchise to good effect since February, general sales manager Linda
Yaccarino said in a prepared statement.
