Kids Upfront Market Robust, Dauman Says

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Viacom Earnings Jump In Second Quarter

The kids market is underway, according to Philippe Dauman,
CEO of Viacom, which owns the top kids network, Nickelodeon.

Dauman said during the earnings call on Thursday morning that the market is robust, and that at this point Nickelodeon
has already sold more volume than it had at this time last year.

He said key categories were up including toys and autos.

The kids upfront this year is expected to top $1 billion, up
sharply from last year.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.