Knot Premieres Wedding Show On WNBC
Matrimony-minded media company The Knot is partnering with WNBC New York and LX.TV to launch the 10-episode series I Do. The series “will feature everything on today’s hottest trends in weddings including designer gowns, couture cakes, unique invitation ideas, spectacular reception locations and exotic honeymoon destinations,” WNBC said in a statement.
The Knot will provide engaged couples on the show with “insider secrets, tips and commentary on all things wedding.”
After its run on WNBC, I Do will be stripped weekdays during daytime for two weeks on the NBC O&O stations in July. The show’s Web site will be located at LXTV.com/ido.
LX.TV is NBC Local Media’s “luxury lifestyle and culture media brand.”
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.