WorldLink, Los Angeles-based media sales firm, will act as exclusive
infomercial ad-sales representative for La Familia Network, a fledgling Hispanic
cable network.
La Familia Network recently was added to Cablevision Systems Corp.'s Spanish
digital tier in the New York DMA.
In addition, the firm has been named ad-sales rep for Destino X, Wide Angle
Productions' travel/lifestyle series currently airing in the U.S. on Latin TV
and internationally on Telemundo Internacional.
WorldLink, formed in 1997, added Spanish cable-network ad sales the following
year.
The majority of its ad-sales business is in direct-response and infomercials,
followed by its Hispanic business, according to WorldLink CEO Toni Erickson
Knight.
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