Layer3 TV is expanding the OTT-delivered portion of its lineup by 100-plus digital channels after notching a deal with Xumo, an ad-based offering that is also delivered on a variety of mobile devices, TV-connected devices, and smart TV platforms.
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The deal, which makes Layer3 TV the first MVPD to integrate Xumo on the set-top box, opens up access to digital channels such as Funny or Die, Cheddar, Tastemade, FailArmy, the recently rebranded PeopleTV, and Mashable. The deal with Xumo also comes soon after execs from Layer3 TV and Cheddar mentioned a carriage agreement was done.
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Layer3 TV is bundling the curated Xumo offering with its baseline Platinum subscription.
Layer3 TV and Xumo did not announce financial terms and whether, for example, this opens up ad inventory for Layer3 TV to sell on its platform or if they have forged another type of ad revenue-sharing arrangement.
Xumo’s lineup broadens the mix of OTT content available through Layer3 TV, which also integrates access to services such as Pandora, iHeartRadio, Facebook and YouTube.
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Layer3 TV has launched service in Los Angeles; Chicago; Longmont, Colo.; Washington, D.C.; and Dallas/Fort Worth, Texas, with plans underway to debut in New York.
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