LBI Strikes Cox Carriage Deals in San Diego, Phoenix

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LBI Media said Wednesday it has struck a carriage deal with Cox to carry the Estrella TV stations on systems in San Diego and Phoenix, two major Hispanic markets, effective Wednesday.

Estrella TV is a Spanish-language network reaching 47 DMAs via LBI-owned or Estrella-affiliated stations.

"Estrella TV launching on Cox rounds out our distribution and coverage in these two key, top 20 Hispanic markets," said Cathy Lewis Edgerton, senior VP of distribution and affiliate sales at LBI Media, "significantly expanding our audience reach."

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.