Lexus, Smith Barney Go Green

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Lexus and Smith Barney are ponying up some green to attach themselves to environmentally friendly programming.

In a multiyear, multiplatform deal, the companies have signed on as the first co-presenting sponsors of Sundance Channel's The Green, the weekly prime time block of original series and documentaries on the environment.

The block launches April 17 and will also include short-form series The Ecoists, interstitials featuring environmental activists including Robert Kennedy Jr., Paul Newman, Daryl Hannah, Willie Nelson, and Tim Robbins; and Eco-Biz, about "green" businesses and environmentally conscious executives.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.