Lifetime Gives Military Spouses Its Annual ‘Gift of a Lifetime’

Military spouses get a night out as their 'Gift of a Lifetime' (Image credit: Lifetime)

A+E Networks’ Lifetime this year gave 11 military spouses this year’s “Gift of a Lifetime,” treating them to a day of pampering and glamor.

Gift of a Lifetime is the network’s annual initiative that picks a single deserving woman and thanks her for her selflessness during the year.

This year, working with the nonprofit Blue Star Families and DirecTV, a whole squad was honored.

On their special day, the women were treated to a festive tea, got their hair and makeup done and put on designer gowns to hit a red carpet staffed with stars of Lifetime’s “It’s a Wonderful Lifetime” holiday movies.

At the end of the day, each Blue Star spouse got a gift basket to thank them for their dedication and resiliency.

Hairroin Salon provided hair services. LuxAnthropy provided outfits for the spouses. Gifts were provided by Ninth House Films, Bag Smart, Cameron Hughes Wines, Dearfoams, Dine Brands, In Good Taste, Kendra Scott, Rumpl, Sephora, Simple Modern, Target and WanderFull.

The event at the Maybourne in Beverly Hills was produced by Rheefined Company.

The event was filmed and will be shown on Lifetime and across the network’s social and digital platforms.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.