The second-season return of Army Wives marched into the Lifetime record books as the highest-rated original drama telecast ever on the network in households and all key female demos.
The Sunday night 10 p.m. registered a 3.7 household rating, which translates to 4.5 million viewers, or a 28% increase over its premiere last season.
In the women 18-49 demo, the show averaged a 3.5 rating, which was up 67% from its premiere. Also in the record books was a 2.9 rating in women 18-34 and a 3.65 in women 25-54.
It probably didn't hurt that presidential candidates John McCain and Barack Obama cut promos for the show, as well as for the channel's effort to help military families.
More about broadcasting and cable
Latest
