Lifetime Names Senior VP, Lifetime Partnership

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Lifetime Networks named David DeSocio senior vice president of Lifetime partnership.

DeSocio was most recently chief strategy officer for ad agency OMD.

DeSocio is the first major hire for new executive VP of ad sales Debbie Richman. His charter will be to create multiplatform ad partnerships across Lifetime's various networks, including Lifetime Television and Lifetime Movie Network. He will be based in New York.

DeSocio's resume includes stints with AOL Time Warner and J. Walter Thompson.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.