Lifetime Offers 'Sex' For Seven Days

Lifetime in April will challenge troubled married couples to have sex for one
week straight with the hopes of saving their marriage in a new reality
series, 7 Days Of Sex.

The series, debuting April 26, will feature two couples who attempt to make radical fixes to their troubled relationships by exploring their own sexual intuition, imagination and creativity and have sex with each other for seven consecutive days, said network executives.

"Lifetime is about tapping into the lives of women as they are
today...bolder, unapologetic and authentic," said Nancy Dubuc, president and general manager,
Lifetime Networks in a statement. "7 Days of Sex is a
reflection of the challenges in our relationships -- balancing time,
family, work and trying to achieve real intimacy while being honest and
true to ourselves."

The series will serve as the lead-in of Lifetime's new celebrity interview program, The Conversation with Amanda de Cadenet, hosted by British television personality and renowned photographer Amanda de Cadenet, according to the network.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.