Lifetime Sets Tolerance Campaign
Lifetime Television is launching a new effort to promote tolerance, respect and safety in schools and communities based on Lifetime Original Movie A Girl Like Me: The Gwen Araujo Story.
The true story about a transgender teen will debut on the network Monday, June 19, at 9 p.m. (EST/PST).
With input from its partner organizations -- the Gay & Lesbian Alliance Against Defamation; the Gay, Lesbian & Straight Education Network; the National Center for Transgender Equality; Parents, Families and Friends of Lesbians and Gays; Transgender Law Center; and the Young Women’s Christian Association -- Lifetime created a special public-service announcement featuring the film’s stars, Mercedes Ruehl (The Fisher King, Married to the Mob) and J.D. Pardo (Veronica Mars, American Dreams), which will air immediately following the film.
The network will also offer additional information online, including links to its partners’ Web sites.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.