LIN TV Rebrands as LIN Media

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Reflecting the growing trend among broadcasters, LIN TV has rebranded itself as LIN Media.

Increasingly broadcasters are identifying themselves as multiplatform content providers rather than tying their identity to one platform.

The new name incorporates the company's interests in local TV stations, the Internet and mobile. The rebrand does not change the company's legal name, which will remain Lin TV Corp.

The repositioning will include a new logo and Website currently under construction.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.