Local TV Channels Beam Onto Sprint Phones
News Over Wireless launched a mobile-video service that gives Sprint Nextel Corp. customers access to local television news in markets nationwide.
A division of Capitol Broadcasting Co., News Over Wireless' new “My Local TV” service offers video content from local television stations throughout the United States. It is available on Sprint’s “Power Vision” broadband-data service for a premium $4.95 monthly subscription, giving users unlimited access to the channel. That fee is in addition to customers’ Power Vision data-plan subscription.
“Sprint is expanding our local-news capabilities with this offering as viewers are requesting more and more local content,” said Steve Fletcher, product marketing manager for Sprint. “Sprint and News Over Wireless began offering local-television-news content in 2004 with a downloadable Java application, and My Local TV is a great example of how we continue to extend and enhance our programming in new and innovative ways.”
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