Ensequence, the interactive TV company, appointed MTV Networks and Cablevision Systems veteran Peter Low president and chief operating officer.
Low will be based in New York City and will work closely with cable and satellite distributors, television programmers and the advertising community.
Dalen Harrison will continue in his role as Ensequence CEO, and Low will report to Harrison.
Low was part of a group of top MTVN executives who left the company in January as Viacom began trimming staff and costs. At the time, he was executive vice president of distribution and marketing for MTVN and BET Networks, where he handled affiliation deals for all 26 of the MTV and BET-branded channels.
In addition, Low was responsible for negotiating all large distribution agreements and developed the strategy that resulted in the most extensive digital channel launch in the industry.
Prior to his position with MTV and BET, Low served as vice president of programming for Cablevision. While there, he built a consumer-driven programming lineup and was responsible for negotiating programming deals and maximizing package revenues.
Ensequence transforms television into an interactive medium across a broad range of devices, now reaching 32 million homes and millions of broadband and mobile subscribers worldwide.
The company has also been selected by DirecTV to deliver interactive TV programming, with subscribers being able to interact with the soap opera Passions, which has moved from NBC to DirecTV. Additionally, Ensequence developed a number of interactive projects such as the award-winning Major League Baseball Mosaic and the Top Chef interactive initiative for Bravo.
Since 2006, Ensequence has produced more than 25 interactive TV ad campaigns for worldwide brands including Nike, Sony Playstation, Ford and Toyota. Ensequence also worked with Brightline Partners to build a campaign for Reebok, which allowed television viewers to purchase Reebok products directly from their remote control – a first for the U.S. market.
