LSN Launches Local NewsBlackberry App
LSN Mobile has launched its downloadable Local News Weather and More application for the Blackberry. The app, which is free, offers users "local breaking news, video clips, weather, sports scores, school closings and more" from the LSN Mobile network.
Partner stations include those owned by Cox, ABC, NBCU-Telemundo and Raycom.
LSN Mobile now has 250 branded mobile apps for TV stations. The company had previously made comparable apps for the iPhone and Android available.
"LSN Mobile is helping broadcasters extend their offering to their viewers and making it easier for viewers to receive the local news they want, anytime and anywhere," said LSN Mobile CEO Lee Durham. "In addition, LSN Mobile's apps create more opportunities for local advertisers and consumers to interact with each other."
Stations are hungry to get their content into on-the-go users' hands. Inergize Digital, for one, partnered with DoApp to debut the Mobile Local News iPhone app last spring for select stations.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.