'Mad Men' Ratings Up

By
( )
published

The premiere of the
fourth season of AMC's Mad Men drew 2.9 million viewers and 2.3 million households, both records for the acclaimed
drama.

The household rating
number was up 10% versus the season three premiere a year ago. In total
viewers, Mad Men was up 5% from the
premiere a year ago.

The 2.3 million
households represent a 61% increase from the average of season three for the
series, which despite winning the Emmy for best drama two years running, has
been seen as a niche show compared to other original programming on cable.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.