Nickelodeon/MTVN Kids and Family Group said it promoted Samantha Maltin to senior vice, integrated marketing and partnerships.
Maltin will be responsible for developing global partnerships with U.S.-based companies, and will oversee the expansion and execution of all promotions marketing efforts, both on- and off-air, with key advertisers for the Nickelodeon/MTVN Kids and Family Group brands, the company said. She’ll repot to Pam Kaufman, chief marketing officer, Nickelodeon Kids and Family Group.
In her new role, Ms. Maltin will manage relationships between the Nickelodeon Kids and Family Group assets, including Nick Jr.; Noggin; The N; Nicktoons Network; Nick at Nite; Nickelodeon magazines; and Nickelodeon’s digital assets, and partners such as movie studios, Mattel, Hasbro, Procter & Gamble, Chrysler, Nintendo, Kraft, and General Mills.
A 10-year MTV Networks veteran, Maltin was most recently vice president of Viacom brand solutions, splitting her responsibilities between Viacom and MTV Networks She was responsible for the development and management of key international partnerships including Mattel; Hasbro; Burger King, Warner Bros., Sony and Wrigley’s.
“Samantha has a perfect blend of experience for this role with her knowledge of all the Nickelodeon Kids and Family assets and her history managing some of our top marketing partners,” Kaufman said in Tuesday’s announcement. “I have no doubt that as the leader of the integrated marketing team, she will provide completely innovative, multiplatform, custom campaigns for our existing and future advertising partners.”
