Below is a ranking of the primetime basic-cable and broadcast shows that saw the most ad-skipping among time-shifting viewers in March, according to TiVo Research’s measurement of time-shifted commercial retention, which is defined as the ratio of the average-second time-shifted commercial rating to the average-second time-shifted program rating.
Top 10 Primetime Cable Programs With Lowest Time-Shifted Commercial Retention
Rank Program Network Program Count
1 The Magicians Syfy 4
2 Better Call Saul AMC 4
3 House Hunters International HGTV 7
4 Caribbean Life HGTV 8
5 Major Crimes TNT 3
6 Island Life HGTV 8
7 The Walking Dead AMC 4
8 Colony USA 3
9 Top Chef Bravo 3
10 Flip or Flop HGTV 4
Top 10 Primetime Broadcast Programs With Lowest Time-Shifted Commercial Retention
Rank Program Network Program Count
1 The Good Wife CBS 3
2 You, Me and the Apocalypse NBC 4
3 Little Big Shots NBC 4
4 Survivor: Kaoh Rong CBS 4
5 Second Chance Fox 4
6 Grey’s Anatomy ABC 4
7 American Idol Fox 4
8 Modern Family ABC 3
9 Supergirl CBS 3
10 NCIS: Los Angeles CBS 3
