Mav TV has signed an affiliation agreement with the National Cable Television Cooperative.
The long-term affiliation agreement, which NCTC member companies can use to launch the male-skewing programmer, includes provisions for high definition, standard definition, and VOD services, the network said.
Mav TV said it is currently carried by 7 of the top 10 distributors and is available to nearly 40 million homes. NCTC and its membership of nearly 1,000 mostly small multichannel TV providers gives the network an opportunity to expand its reach. Some NCTC members already carry the network through prior carriage agreements.
Doug Jost, Mav TV's EVP of sales and distribution said in a release: "Mav TV is one of the fastest growing networks on the landscape and we are thrilled to continue our momentum through this partnership with NCTC. I have worked with Frank Hughes and his team for over two decades and know very well the efficiencies and incredible support NCTC will bring to our distribution efforts."
Frank Hughes, SVP of programming for NCTC, said: "We are very excited to formalize a relationship with MAVTV. A network featuring an extensive lineup of original content, exclusive motorsports, theatrical films and more, MAVTV presents a fantastic value proposition for our members and their subscribers."
