McCarley Tees Up Changes At Golf Channel

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published

The NBC Sports Group has wasted little time putting its stamp on the Golf Channel.

In his first week as the new president of the Golf Channel Mike McCarley drew on NBC Universal personalities and resources, including CNBC and The Weather Channel.
Golf Channel came under the NBCU umbrella when its owner, Comcast, acquired control of NBCU on Jan. 28. Over the weekend, the channel began running five-second IDs that let viewers know "You're watching the Golf channel, now powered by NBC Sports."
During the network's five-week old morning show, Morning Drive, a "CNBC Business Report" was added.
"The audiences between CNBC and the Golf Channel are very similar, very affluent, very influential hard-to-reach C-suite executives," said McCarley, who had been senior vice president for strategic marketing, promotion and communications for NBC Sports. "CNBC seems to be for work and the Golf channel for Play, so we created CNBC business breaks."

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Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.