Me-TV Finds New Dallas Home
Dallas fans of Me-TV, a vocal bunch, will reunite with their beloved “Memorable Entertainment Television” multicast net Dec. 23. London Broadcasting-owned KTXD split with Me-TV Oct. 30, but the network debuts shortly on its new home, KTXA.
CBS owns independent KTXA. Me-TV will air on KTXA’s dot-two channel.
KTXD’s split with Me-TV caused a stir in Dallas. The station dropped the multicast net to make way for more locally produced programming. "KTXD will be a true, independent station and can call its own shots on what we air," said KTXD VP and general manager Brian Joyce at the time.
Fans of the network revolted, with over a hundred comments on the B&C site lamenting the loss of Me-TV in Dallas.
“The fact that KTXA was able to respond to the fans of Me-TV so quickly is amazing,” said Neal Sabin, vice chairman of Me-TV parent Weigel Broadcasting Co. “Based on the hundreds of social media posts, emails, articles and messages from our viewers in North Texas, KTXA will truly be providing a broadcast service those families throughout the area appreciate.”
Me-TV has 157 affiliates and more than 90% clearance across the country.
“Now Me-TV fans wondering whether Perry Mason will ever lose a case or if Gilligan gets off that island won’t have to worry; they can watch Perry win every night and Gilligan mess things up as he has been doing for generations,” added Sabin.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.