MEC Taps Kaplowitz for North America Post
Media agency MEC named Marla Kaplowitz as CEO for North America.
Kaplowitz replaces Lee Doyle, who recently stepped down. She joined the agency in March as president of U.S. clients and head of planning.
"In Marla we are extremely fortunate to have someone with such strong skills and reputation within our company," Charles Courtier, CEO Global for MEC, said in a statement. "She is exactly the right kind of modern strategic leader we need to re-energize our operations and drive positive change for the agency. I'm delighted that she has accepted the challenge to take MEC North America into the future."
Before joining MEC, Kaplowitz was executive VP, managing director, on the Procter & Gamble communications planning assignment at MediaVest.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.