Media DVX and GTN Inc. have partnered on what they claim is the first
integrated data exchange for distribution and management of television and cable
commercials.
Media DVX, the satellite commercial-delivery subsidiary of StarNet LP, and
GTN, a global production/postproduction company, said in a prepared statement
that their agency-to-media integration platform "streamlines the delivery
process by giving advertising agencies control of spots from the time they leave
their desktop to final delivery at the broadcast or cable site."
Under their process, once the agency submits its ad information into GTN's
order-entry system, "it is automatically aligned with Media DVX's system, which
sends an electronic copy of the commercial spot to designated stations" within
its network of about 1,000 broadcast and cable sites.
As a result, turnaround time on spot-order entry is now reduced from hours to
minutes, Media DVX president Elliott Reed and GTN CEO Doug Cheek said.
Detroit ad agencies are among the first to use the new system since that
market is recognized as "one of the heaviest advertising-volume markets, based
on the high concentration of automotive advertisers," the companies
said.
