Media Stocks Catch Break as Stock Market Recovers

UPDATED: 4:15 p.m. ET

The stock market rebounded Tuesday, reclaiming most of Monday's steep 600-point decline in which media companies were particularly hard hit.

The Dow Jones Industrial Average closed up 429.92, or 3.98% at 11,239.77.

Most companies in the television business recorded gains, but there were exceptions, notably Cablevision Systems, whose earnings and subscriber numbers came in well below estimates when they were announced Tuesday morning. Cablevision shares were down 12.81% to $17.02. The new loss came on top of an 18% decline for the year so far before Tuesday.

CBS, which has been hammered because it is still seen as a traditional broadcaster dependent on cyclical advertising revenues, bounced back Tuesday. CBS closed up 14.88% at $24.48.  

Also recording a big gain was Scripps Networks Interactive, which announced strong ad sales as part of its second-quarter financial results. Scripps shares were up almost 12% at $42.09 a share.

Discovery Communication and Viacom were each up about 7%, News Corp., which has been ensnared in a phone hacking scandal, reports its earnings Wednesday, was up more than 6% to $14.91.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.