Mexicanal Expands California Reach

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published

The Spanish-language network Mexicanal has lined up
distribution deals with KBEH Los Angeles, the new K5OLL San Diego and KMIR Palm
Springs, while partnering with Comcast in San
Francisco.

The expansion adds more than 1.1
million Hispanic households to the digital channel's network, according to
Mexicanal.

"Today's news represents
tremendous growth for us as we continue to expand Mexicanal's reach into the
country's most important Hispanic markets," said Mexicanal President Luis
Torres-Bohl. "California
is especially significant, as so much of the state's population is directly
connected to the Mexican regions highlighted by our programming."

Mexicanal's lineup includes the
daily newscast MX•24 Noticias and the cultural show La Ruta de Mexico.

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.