Mexicanal is expected to announce Thursday (July 21) that it
has secured carriage in New York, a market that is home to approximately 2.3
million U.S. Hispanics (compared to 1.8 million in Los Angeles.)
Mexicanal is now available on digital multicast at WDVB-LD
in Edison, N.J.'s subchannel 23.2, covering metropolitan New York City.
"New York is an important addition to our growing affiliate
network, as a large percentage of the market's Hispanic population comes from
several key regions reflected in Mexicanal's programming," Mexicanal president
Luis Torres-Bohl said in a prepared statement.
A joint venture between Atlanta-based Castalia Communications
and Mexico's Cablecom, Mexicanal programs a mix of news, sports and
entertainment programming targeting Mexicans in the U.S., which represent a
considerable percentage of the total U.S. Hispanic market.
According to the Institute of Mexicans Living Abroad (IMW)
Mexicans in New York come from Puebla (46%), Guerrero (10%), Distrito Federal
(10%) and Oaxaca (6%). Mexicanal broadcasts content from several of those
states.
"We're very pleased to work with WDVB in helping to connect
these viewers to their heritage," Torres-Bohl said.
WDVB-CA is a low-power TV station licensed which mainly
serves the New Jersey suburbs of New York City. Its Digital transmitter is
located at the Empire State Building, and the station in digital over Channel
23.
"WDVB has a commitment with our viewers in the N.Y. Metro
area to bring culturally relevant programming. Working with partners like Mexicanal,
we keep our promise and bring a great option for Hispanic viewers," Deepak
Viswanath, managing partner of Edison Broadcasting, said.
