MLB Hopes Diamondbacks-Phillies Game 7 Will Spark World Series Ratings Rally
League Championship Series viewing is up from earlier rounds, but still lags last year
Major League Baseball hopes to build ratings momentum going into the World Series with a strong performance from TBS’s telecast of the deciding Game 7 of the National League Championship Series between the Arizona Diamondbacks and Philadelphia Phillies.
With both the Diamondbacks-Phillies series and the American League Championship series between the Texas Rangers and Houston Astros having gone to a deciding Game 7, baseball hopes to salvage a lackluster ratings performance so far in the playoffs.
Fox and FS1's October 23 Rangers-Astros Game 7 telecast averaged 6.77 million viewers, topping only the 2020 Astros-Tampa Bay Rays Game 7 as the least-watched LCS Game 7 on record, according to SportsMedia Watch. Overall, the series averaged 5 million viewers, down from last year's four-game Astros-Yankees series on TBS, but the most watched LCS on Fox and FS1 since 2019's Astros-Yankees series, according to Nielsen numbers provided by Fox Sports.
Fox’s October 15 Rangers-Astros Game 1 was the most-watched game of the series with 7.05 million viewers.
TBS's October 23 Diamondbacks-Phillies Game 6 afternoon telecast averaged 4.6 million viewers, according to SportsMedia Watch. With tonight's Game 7 still to be played, TBS’s October 20 Phillies-Diamondbacks Game 4 is currently the most-watched game of the series with 5.39 million viewers, according to SportsMedia Watch.
Total viewing for the opening Wild Card rounds across ABC, ESPN and ESPN2 were down 18%, according to Nielsen data, with the four two-game sweeps averaging 2.25 million viewers vs. 2.73 million last season.
The Division Series round on Fox/FS1 and TBS — where none of the four series went to a fifth and deciding game — averaged 3.13 million viewers, down 8% from last year (3.40 million), according to Nielsen.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.