MLB Launches Local DTC Streaming Option for the Colorado Rockies

Colorado Rockies
Gavin Hollowell #64 of the Colorado Rockies reacts after striking out Jordan Luplow #16 of the Minnesota Twins during the eleventh inning of a game at Coors Field on October 1, 2023 in Denver, Colorado. (Image credit: Getty Images)

Major League Baseball Commissioner Rob Manfred told owners last week that he'd need the local digital rights for about 14 league clubs in order to launch a direct-to-consumer, live-streamed local game service.

Earlier this week, MLB gained local streaming rights to a third team, with the league announcing a new DTC service for the Colorado Rockies. Here's the homepage

Fans of the National League West perennial cellar-dwellers can pay $99.99 for the full 2024 season of Rockies.tv, or bundle it with the league's longstanding out-of-area-games package, MLB.tv, for $199 for the season.

With the MLB season starting March 28, the Rockies still don't have a linear pay TV  option for their local home-game broadcasts. Last year, Warner Bros Discovery, which controlled the team's regional sports network home, AT&T SportsNet Rocky Mountain, exited the local sports cable business. The RSN shut down last fall

In the middle of last season, MLB also assumed control of local TV rights -- both linear pay TV and DTC streaming -- for the San Diego Padres and Arizona Diamondbacks.

Sinclair subsidiary, Diamond Sports Group used the legal wherewithal of Chapter 11 restructuring to cut those two teams loose from their respective Bally Sports RSN contracts. This came after the Padres and the Diamondbacks were reluctant to trim their fees and give up their digital rights to Diamond. 

Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!