Modern Luxury Media Launches M/Lux Streaming Platform
Programming features brand-driven content covering travel, art, culture, home design, fashion, beauty, food and drink
Modern Luxury Media, publisher of Ocean Drive and Hamptons magazines, has launched M/Lux, an ad-supported streaming platform featuring luxury content.
M/Lux is available via Roku, Amazon Fire, Apple TV, Vizio WatchFree Plus, Samsung, MLuxnetwork.com and on the M/Lux app.
Programming features brand-driven stories covering travel, art, culture, home design, fashion, beauty, food and drink.
“M/Lux offers luxury enthusiasts elevated storytelling focused on a luxury lifestyle and iconic brands,” M/Lux chief operating officer Heather Lacouture said. “As we continue expanding our content offering, we’re thrilled to forge partnerships with the world’s premier luxury lifestyle creators and brands, fostering a trusted environment that promises an unparalleled experience.”
Modern Luxury said luxury consumers are a $400 billion market. Its print and digital properties already reach 50 million people.
The company said it will promote M/Lux content across its print and online footprint.
“Combining M/Lux with the well-established media and marketing channels across the entire Modern Luxury Media platform enables our current and new advertisers the ability to further engage with a luxury audience across print, digital, social, editorial, live events — and now mid- to long-form video experiences,” Mike Pallad, president of Modern Luxury Media, said.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.