More Data Consolidation as TV Time Acquires Mediamorph

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TV Time, which tracks data about TV and films, acquired Mediamorph, a cloud-based content management company.

Financial terms were not disclosed.

The growth of over-the-top platforms has made it more difficult to track consumer video consumption and a number of data firms have jumped in to provide data and to manage the monetization of content. Those companies have been merging to achieve the scale needed to work with growing media companies.

The combined companies will operate under the name Whip Media Group.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.