Morgan Murphy Taps James Loftus To Run Operations in Yakima, Wash.

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Exec was director of sales for Gray’s KOLD-TV in Tucson

James Loftus GM Morgan Murphy Yakima
James Loftus (Image credit: Morgan Murphy Media)

Morgan Murphy Media named James Loftus as VP and general manager for its operations in Yakima-Kennewick, Washington, effective next month.

Loftus, who had been director of sales at Gray Television’s KOLD-TV, Tucson, will oversee KAPP-TV, KVEW-TV, YakTriNews.com and the Phase 3 Digital Agency for Morgan Murphy.

He succeeds Brian Lubanski, who left to join a radio group in the Yakima area.

Morgan Murphy said that while Loftus hasn’t been a general manager before, he’s been successful in his sales management roles, particularly in the digital area. The company also noted that Loftus’ wife Wendi is from the pacific northwest and that the family is eager to relocate. Loftus grew up in a small town in Virginia.

“I couldn’t be happier to welcome James to Morgan Murphy Media,” said Brian Burns, Morgan Murphy Media executive VP and COO. “James makes a great addition to our family-owned company. With his past leadership roles in selling digital and traditional media, we expect to raise the bar for the whole market.”

Before KOLK, Loftus had jobs at WTOC-TV, Savannah, Georgia and KLSA-TV, Shreveport, Louisiana. ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.