Movie Production Unit Set Up for HBO Max

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Streamer eyes 8 to 10 mid-budget films per year

(Image credit: HBO Max)

AT&T has set up Warner Max, a unit that will create feature films for the company’s upcoming HBO Max streaming service.

Warner Max aims to make eight to 10 mid-budget movies per year, giving  HBO Max a steady stream of original films.

The new joint venture will be overseen by Kevin Reilly, HBO Max’s chief content officer, and Toby Emmerich, chairman of Warner Bros. Pictures Group. They will share greenlight responsibility for Warner Max.

“We are going to deliver a collaborative and lean process for talent, make a range of quality films, and provide a platform for each of them to have cultural impact,” said Reilly, who is also president of AT&T’s, TNT, TBS, & truTV. ”Now, HBO Max will be home to a robust collection of the legendary Warner Bros. film library and a new slate of original WarnerMax films.”

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.