MTV Adds More Broadband

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MTV plans to launch broadband companion shows for its Video Music Awards and Total Request Live  that will run simultaneously with the TV versions of the shows, according to reports.

The shows will run on MTV's broadband channel Overdrive beginning this summer.

When the TV programs cut to commercial breaks, the Overdrive programs will continue with original content. MTV Networks has aggressively approached putting its youth-friendly content onto multiple digital platforms.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.