MTV International Adds Short-Form Digital Shows
'Celebrity Bumps,' 'Living the Dream' to also appear on BET Int’l Facebook pages
MTV International is adding remotely filmed short form shows to its digital lineup that will stream this month on social platform.
Celebrity Bumps Mike + Perri premieres Thursday on MTV International’s YouTube, MTV UK’s Facebook and BET International’s Facebook pages.
MTV's Living the Dream will premiere Oct. 16 on the same sites.
“This year we’ve had to pivot to find new ways of making great relatable content due to the challenges faced in production. Having been produced remotely and all self-shot, these short form realities have raised the bar on an even more intimate viewing experience for fans,” said Craig Orr, VP, original content and development, Youth and Entertainment at ViacomCBS Networks International.
Celebrity Bumps follows former athletes turned TV personalities Mike and Perri Edwards as they get ready to become parents.
The show is made by Appeal TV and executive produced by Jack Attwell, managing director of Appeal TV and Jaime Brannan and Craig Orr of MTV International.
MTV’s Living The Dream features a group of male Love Island alums who now live together. The show is made by True North and executive produced by Rebecca Saponiere and Fiona O’Sullivan for True North and Jaimie Brannan and Craig Orr for MTV International.
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“BET International is thrilled to support these MTV International productions by amplifying the digital stories to the BET International audiences around the world,” said Monde Twala, senior VP of ViacomCBS Networks Africa.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.