MTV’s Video Music Awards special Sunday was a big hit on social media, but not so much on linear TV.
The annual music-fest drew 6.5 million viewers across its 11-network simulcast according, down from 9.8 million viewers last year, according to Nielsen Fast Nationals ratings
The event, which featured musical performances from Beyonce, Rihanna, and Britney Spears, did hit a chord with fans on social media, attracting 62.8 million video streams last night, up 70% from 36.8 million during last year’s show, according to MTV.
RELATED: MTV's Michael Klein looks to get the network back into the groove
On Facebook alone, the event drew 45.8 million streams on the social media site, well above the 4.4 million streams generated from last year’s show, according to MTV.
MTV VIDEO MUSIC AWARDS WINNERS
VIDEO OF THE YEAR
BEYONCÉ – “Formation”
Director: Melina Matsoukas
MICHAEL JACKSON VIDEO VANGUARD AWARD
Rihanna
BEST FEMALE VIDEO
BEYONCÉ – “Hold Up”
Director: Jonas Åkerlund, Beyoncé Knowles Carter
BEST MALE VIDEO
Calvin Harris ft. Rihanna – “This Is What You Came For”
Director: Emil Nava
BEST COLLABORATION
Fifth Harmony ft. Ty Dolla $ign – “Work From Home”
Director: Director X
BEST HIP HOP VIDEO
Drake – “Hotline Bling”
Director: Director X
BEST POP VIDEO
BEYONCÉ – “Formation”
Director: Melina Matsoukas
BEST ROCK VIDEO
twenty one pilots – “Heathens”
Director: Andrew Donoho
BEST ELECTRONIC VIDEO
Calvin Harris & Disciples – “How Deep Is Your Love”
Director: Emil Nava
BREAKTHROUGH LONG-FORM VIDEO
BEYONCÉ – Lemonade
BEST NEW ARTIST
Presented by Taco Bell®
DNCE
SONG OF SUMMER
Presented by Verizon
Fifth Harmony featuring Fetty Wap – “All In My Head (Flex)”
PROFESSIONAL CATEGORIES
Presented by Orbit® Gum
BEST ART DIRECTION
David Bowie – “Blackstar”
Production Designer: Jan Houllevigue
BEST CHOREOGRAPHY
BEYONCÉ – “Formation”
Choreographer: Chris Grant, JaQuel Knight, Dana Foglia
BEST DIRECTION
BEYONCÉ – “Formation”
Director: Melina Matsoukas
BEST CINEMATOGRAPHY
BEYONCÉ – “Formation”
Cinematographer: Malik Sayeed
BEST EDITING
BEYONCÉ – “Formation”
Editor: Jeff Selis
BEST VISUAL EFFECTS
Coldplay – “Up&Up”
VFX Editor: Vania Heymann
