MTV2's 'Wild 'N Out' Sets Network Ratings Record
MTV2's Tuesday late night comedy lineup of Nick Cannon Presents: Wild 'N Out and Ain't That America With Lil Duval set ratings records for the network.
The return of Wild 'N Out drew a network record 1.1 million viewers in the 11 p.m. time slot, according to network officials. The former MTV show, which blends comedic improv with head-to-head comedy battles, also performed strongly among teens, scoring a 2.9 rating among male teens and a 2.1 rating among female teens, said MTV2
Ain't That America, which showcases user-generated viral videos, averaged 800,000 viewers at 11:30, making it the second highest-rated telecast in MTV2 history. The premiere also ranked as the top original cable series in its time slot among adults 12-34, and among male teens the show garnered a 1.8 rating, according to the network.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.