MTV Networks has promoted Colleen Fahey Rush to the newly created position of executive vice president and chief research officer.
In her new role, Fahey Rush, who had been serving as executive vice president, will lead the company's Strategic Insights and Research group, and provided guidance and support to research teams across the company's portfolio of brands, including MTV, Nickelodeon, Comedy Central, VH1, CMT, Logo, Spike and TV Land.
"Our mantra is ‘know your audience,' and we put that into practice through tireless research on every demo we serve and every platform we program," said Judy McGrath, chairman and CEO, MTV Networks, in announcing the promotion. "Colleen is the standard bearer of our ceaseless push for deeper consumer knowledge. We created this position to catch up with the way she's expanded her role and become a force for stronger insights and better measurement for the entire media industry."
She joined MTV Networks in 1996 as vice president of research for VH1. Rush began her career at CBS, holding a series of positions at the company's owned-and-operated stations and broadcast network. She went on to serve as director of research at Telemundo, before becoming associate partner and director of research at J. Walter Thompson.
Fahey Rush serves on the board of the Advertising Research Foundation and sits on the steering committee of Nielsen's Council for Research Excellence. She is chairman of the executive committee for the Coalition for Innovative Media Measurement and is a 2009 TAMI Award winner for her integral role on the CTAM Research Committee.
