MTV's 'VMAs' in an L.A. State of Mind

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published

MTV is moving its Video Music Awards out to Los Angeles after a one-year stop in New York.

The VMAs will air live from the Forum on Aug. 27. MTV, attempting to revitalize itself, is looking to emphasize live programs and on-site experiences.

Originating from New York’s Madison Square Garden last year, the VMAs drew 6.5 million viewers, down 34% from 9.8 million for 2015’s L.A.-based show. That includes viewing on 11 cable networks owned by MTV parent Viacom, including Comedy Central, VH1 and Spike.

The VMAs have hosted some of the biggest moments in TV music history.

“This year is sure to be another epic show with many incredible memories for MTV, the award winners, and especially the fans,” said Shelli Azoff, managing partner for the Forum.

Read more at broadcastingcable.com.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.