MuchMusic USA announced Monday that it has booked three new sponsors this
fall -- Reebok International Ltd., Activision Inc. and Lorillard Tobacco Co.'s
'Youth Smoking Prevention Program.'
Activision is promoting various video games, while Reebok is running spots
entitled 'Above the Rim' and 'Reebok/Footlocker' and Lorillard is running its
teen-oriented anti-smoking campaign themed, 'Tobacco is whacko if you're a
teen.'
