Mun2 Signs Sponsorship Quartet For 'I Love Jenni'

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Bilingual cable network mun2 has inked a quartet of sponsorship packages around its upcoming original series, I Love Jenni.
The integrated sponsorships, financial terms of which were not disclosed, will provide exposure for Target, Toyota, T-Mobile and Burger King via on-air and promotional integrations on digital platform mun2.tv. I Love Jenni debuts March 5 at 2 p.m. (ET/PT).The sponsors also joined as official advertisers of mun2's hit reality series, Jenni Rivera Presents Chiquis and Raq-C.
Target will serve as the official retail sponsor for the 13 episode series, featuring the Rivera family including famed recording artist Jenni Rivera, her five children, her granddaughter, and her new husband and former MLB pitcher for the Los Angeles Dodgers, Esteban Loaiza. The brand will be integrated into the show with select fashion, beauty and baby products available at the retailer, which will also provide electronics and accessories for one of the rooms that will be converted into Loaiza's "man cave."
The 2011 Toyota Corolla will also have full on-air promotional sponsorship, which Jenni's eldest daughter, Chiquis, will drive during the the show.
Like Target and Toyota, T-Mobile has also renewed its sponsorship agreement for Rivera's spin-off show, which will feature T-Mobile's MyTouch 4G as the exclusive mobile device. Burger King will have an on-air integration associated with the Rivera family.
mun2.tv will also provide brand exposure through online presence for the advertisers.
"After last year's success of Jenni Rivera Presents Chiquis and Raq-C, we are excited to once again partner with innovative advertisers like Toyota, T-Mobile, Target and Burger King for the all new and highly-anticipated spin off, I Love Jenni," said mun2 general manager Diana Mogollon in a statement. "We continue to develop substantial multi-platform opportunities for our partners to bring customized exposure to their brands, while also providing creative new ways for our viewers to engage with the Riveras and I Love Jenni."

Mike Reynolds